Online advertising allows you to show your ads to people who are likely to be interested in your products and services, while filtering out people who are not. And you can track whether those people clicked on your ads or not. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets and smartphones.
Google Ads lets you take advantage of online advertising: show your ads to the right people, in the right place, at the right time.
There are two types, Google Search and Google Display Network.
Google Display Network targeting allows you to set where or when your ad appears based on characteristics of your ideal audience, such as their personal interests, age, or gender. This means that your ad can be shown on websites related to your business or to users who match certain criteria that you have specified.
With ads on the Google Search Network, your reach is limited to the Google Search Engine results page, the Shopping tab, Google Maps, and Google Play. But the Google Display Network, millions of people surf millions of websites and apps across the GDN every minute of every day around the world.
Your ad will appear on websites from big brands to lesser known ones. This means you can reach your audience anywhere and connect with the most engaged audience for less money.
The Esscom company offers Google Ads digital marketing services, backed by a team specially specialized in the field of Marketing, with acquired Google Ads certificates, who are in constant contact with clients in order to meet their demands and expectations.